Is not the first and wont be the last time a fashion brand uses celebrities, musicians, actors...for their campaigne, but this one is special, because it is about fighting agains aids and trying to make sense on the youth about danger. All the designs are done by the artists such as Chicks on Speed, Good Charlotte, Henrik Vibskov, Jade Jagger, Catherine Hamnett, My Chemical Romance, Rufus Wainwright, Scissor Sisters, The Cardigans, Tiga, Timbaland y Ziggy Marley for the cause. The idea for the "Fashion against Aids" collection came from the non-profit organisation Designers Against Aids
What we liked the most about this campaigne was that you can also record your own message about the issue and upload it to their video wall.
Are u a social blogger??
ReplyDeleteGreat blog.