...BREAST CANCER

FASHION TARGETS BREAST CANCER (FTBC) began in 1994 as the U.S. fashion industry's response to breast cancer - a widely recognized effort that raises public awareness and funds to support breast cancer research, education, screening and patient care. Inspired by Nina Hyde, The Washington Post columnist who died of breast cancer, the campaign became an ongoing initiative of the CFDA Foundations - the philanthropic division of the Council of Fashion Designers of America (CFDA), which represents over 300 of America's leading fashion designers. Since its launch, Fashion Targets Breast Cancer has become the worldwide fashion community's singular and most successful response to breast cancer - an issue of vital importance to its primary consumers: women. The campaign message is ‘Whatever your reason, wear one.’ Taking this concept one step further, each celebrity has agreed to send themselves up by featuring their own spoof reason as a strap line on their ad in why they will be wearing one of this years T-shirts.

ALEX PERRY.Celebrities were out in full force for the show which took place in Sydney's Martin Place , Australia. Tahyna Tozzi, Elyse Taylor, Kate Waterhouse, Tara Moss, Anneliese Seubert, Zoe Naylor, Sara Groen and Erin McNaught all donned Perry's most beautiful creations and took to the catwalk to show their support for the fight against breast cancer.
The front row was studded with celebrities. The Fashion Targets Breast Cancer campaign has raised over $2.4 million for breast cancer research particularly focussed on young women aged 25-39 since 1997 with all funds going to the National Breast Cancer Foundation. Alex Perry, one of Australia's leading designers hand-picked several key pieces from his collection over the last few years for the show and dressed some of Australia's most beautiful and talented celebrities in honour of the occasion